One of the greatest assets brands are discovering in this storytelling age is the power of their “owned” stories. Within the company ecosystem there are real emotive stories waiting to be uncovered that only that brand can tell. A great “owned” story is like a fingerprint of a brand, it’s distinctive, unique and serves as a significant proof point that can fuel the brand beyond any manufactured campaign.

Meet Meredith Groban Conte, the VP of Marketing at TEGNA and someone who truly understands the art + science of communication. Read on to discover how her experience with both local and global audiences helped shape her perspective; what she believes is most important in building high-performing teams; and learn how both art and psychology influenced her career

We spoke to Lauren Zoltick, Director of Performance Marketing at Storyblocks, a stock media subscription service. Not only does Lauren have a cool job, but she’s also making a name for herself as an influential queer voice on social media and on her new podcast, Happy Queer Adults. Read on to discover her thoughts on personal LinkedIn posts, what she’s learned about productivity, and her passion for representation of the LGBTQIA+ community in media.

We're excited to kick off our new blog series, "What's the Story?" with Shyam Patel, the VP of Brand and Marketing at JBG SMITH. In this series, we're chatting with some of the best marketers, brand leaders, creatives and storytellers we've come across, and pick their brains on their careers, motivations, and the landscape they work in.

Join us as they reveal what drives them in their personal lives, the greatest lessons they’ve learned, and what they predict for the future of the industry.

After a rejuvenating long weekend spent at Sundance with our friends at Brand Storytelling, we’re reflecting on the people we connected with, the conversations we had, and the brand films that moved us. Other than the gratitude we feel from being a part of this supportive, kind, intelligent community, here are our two other key takeaways from our time at Sundance

Brand storytelling is the future of marketing. There, we said it.

We love working with forward thinking partners and it’s times like these you need a SEALS approach, not the Army. See what makes us different and how we can partner to leverage opportunity from uncertainty.

In our new blog post, Hillary outlines the recent shift in LinkedIn behavior, and how you should be managing your business page in light of it.

After several years of canceled events, the experience was built with the following goal in mind: to provide the right destination for inspiration, innovation, and meaningful connection with some of the most forward-thinking brands in the world.

Story + Strategy co-founder, Marc Battaglia predicts three ways in which we'll see brand marketing & storytelling continue to evolve in the coming year.

In 2021 we officially launched Story + Strategy. For anyone who’s ever started a company (much less in the middle of a pandemic!) you know the range of emotions involved.

What is clear is you can be frustrated at the slow pace of the industry or blown away by its progress…and the truth is both perspectives are right. Maybe the best sign of momentum will be when brand films are just regarded as great films…and a brand film festival will no longer even be relevant.

What is clear is you can be frustrated at the slow pace of the industry or blown away by its progress…and the truth is both perspectives are right. Maybe the best sign of momentum will be when brand films are just regarded as great films…and a brand film festival will no longer even be relevant.